Is 'Being Real' Online Just Another Performance? Gen Z Is Starting to Ask That Question Out Loud
Gen Z grew up watching influencers sell them a lifestyle — and now they're done buying it. But in the rush to embrace 'raw' and 'unfiltered' content, something strange has happened: the mess has become just as curated as the perfection it replaced. We talked to Gen Z creators and content consumers about what they actually want, and the answers are more complicated than you'd expect.